Frequently asked questions.
How Our Service works
We make advertising on digital billboards (or "boards") simple and flexible for promoting anything at a cost that fits your budget.
Traditional Booking: Normally, digital boards show a slideshow of 6 ads, with each advertiser getting one slot (a "1 in 6 share of voice") for a full month. Want more boards? You’d need to pay more, with no option to adjust the ad frequency or timing.
Our Method: We use automation to make it flexible. Instead of buying a fixed slot, we help you choose:
Which boards to target (as many as you want)
What times your ads run
How much you want to spend
We handle the scheduling, dividing up the board’s slots to fit your needs. This lets you customize your campaign without the hassle.
CAn I see my ad play in person?
Remember, there is no guarantee that your ads will play at a specific time, even if your campaign is scheduled to run at that time - and even if you’ve got a large budget. Ultimately, whether your ads play or not depend on the board’s availability at the time. If the board is available at the time and your campaign is set to play at that time (and you’ve got approved artworks for the board in question), then it will most likely play. However, there are a few things that can go wrong:
Internet failure for the board (outside our control)
Board gets booked out by someone who buys it directly from the publisher (outside our control)
Your campaign is throttling spend to this board because it’s above its target spend rate (can be fixed by adjusting your budget)
That said, we will work to maximize your chances of being able to see it at a specific time, my team is available to help, so please reach out.